Illustrators, photographers, and web designers have an easier time
working remotely (globally) via the Internet. There is resistance to
long-distance with graphic design projects (print, booths, etc). There
is no explanation other than for some reason clients want to sit
face-to-face with a graphic designer at least once. (This can be done
with Skype but it's still not the same.) Some kind of nervous anxiety?
Client paranoia? There are many exceptions, of course. But you'll find
most of your prospective clients will be within driving distance from
your studio and back. That's about 50 to 70 miles circumference. So draw
a circle on a map and see who falls within your area that you want to
work with. Those are target customers.
It also helps if you have a minimum population in that area of at least 50,000 people. That is for GENERIC design work.
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