The few significant ways you'll get new design work is:
1) word of mouth (out-of-the-blue referrals.)
2)
from your portfolio website --but usually people will go there because
you've invited them. There's not really much traffic from search engines. So
invite qualified leads! If you are advertising generic design then be
"geographic specific" in text somewhere. (Not in a machine-unreadable
image file).
3) Asking for new work or references from existing clients.
That
seems pretty dismal (limited) but it's true. A few hints: on your
website in the NAVBAR (persistent navigation) have a link called "Hire
Me". On that hire-me page, be specific as to what the potential client
needs to do next (a Call To Action). That hire-me page can also include
your "rules for working together". Keep them simple.
Get to know
an accountant, printer, and banker (or more --Chamber of Commerce) who
know when new businesses comes to town. Ask them to give you a heads up
and keep them on your "good guy" list.
A website home page needs to tell me who you are, what you do exactly
(specialty), and why I should care. People make a snap decision on this
page. You don't need to junk it up. Just give a little more relevant
info.
Google etc cannot read images. Machines (search engines)
read text. So, on your text pages, just provide more. One of the things
I've found --when building portfolio sites for others-- is a fake
"Interview" page works --sort of like Q&A or a FAQ page. Search
engines love cataloging interviews --for some unknown reason-- about
creative people.
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